✓ Establishing short term / long term budgets, forecasts & corporate strategies for achieving business targets and region profitability
✓ Building brand focus in conjunction with operational requirements; utilizing market feedback & personal network to develop
marketing intelligence for positioning the products.
✓ Conceptualizing & implementing merchandising and pre/post launch sales promotional activities for brand building & market
✓ Collating information on product performance, market presence and brand position vis-à-vis
competition in liaison with market
research & consulting agencies.
✓ Leading, grooming, recruiting, mentoring & monitoring the team members to ensure efficiency in process operations and meeting of individual & group targets.