Reliance Broadcast Network Ltd.
Anil Dhirubhai Ambani Group. Cluster Head, Utter Pradesh / Bihar/ Jharkhand (Joined: April 2010 – July 2012)
Responsible for the BD/ NBD / P&L/ Revenues for / TV / Radio / OOH/ IP’s and Digita
✓ Successfully launch of Big Magic TV channel in UP/ MP/ Bihar / Jharkhand in the record period of 40 days by setting the distribution across the region.
✓ Set up of Channel Distribution set across the region within the timelines.
✓ NBD of top brands of the region on Radio / TV with high outlays.
✓ NBD Client on board: RSPL (Ghari Detergent) / Shubham Goldiee Masale / Rotomac Global Pvt. Ltd / Mohani Tea Leaves Pvt. Ltd / Canary Apparels Pvt. Ltd. / Ashok Fragrances / Ashok Masala / Torque Pharmaceutical / MPGI / SGI / CUGL /Pardhaan Food Products /Axis Education / Pan Bahar / Pan Parag / Shekhar Pan Masala / Shudh Pan Masala / Rahaat Rooh / Baidyanath / Sham Dairy ect / UP Jal Nigham / Pollution control Dept / UP Tourism..
✓ Successfully designed and executed 3 intellectual properties which resulted into huge revenue drivers for the region like: Big Memsaab season 4 / BIG Hindustan Rising Star Awards /Big Hindustani Regional Music Awards/ both for TV & Radio 2011-12.
✓ Successfully lead the Radio teams to ensure No 1 in UP / Jharkhand in IRS.
✓ Handling business worth Rs. 2.5 Cr per Month.
✓ Over all turnaround of UP cluster in year 2010- 2011.
✓ 196% increase in the revenue compared to 2009-2010.
✓ YTD targets achieved by January for 2012.
✓ Signed annual deals worth Rs. 2.5 Cr. for 2011-12.
✓ Signed annual deals worth Rs. 6 Cr. for 2010-11.
✓ Responsible for all the vertical of RBNL – 92.7 BIG FM, BIG Magic, Big OOH and BIG Digital.
✓ Maintained Attrition level below 4.5 % across cluster.
✓ IRS growth highest across cluster among competitions 2010- 2011 and 2011-12
✓ Taking 5 stations to NO 1 position by Q 4 IRS.
✓ EBITA positive for 2010-2011.
✓Highest brand count across Tire 3 markets. ✓Awarded Best sales team of the year 2010-2011
✓ Awarded best sale deal for the year 2010-2011 ✓Awarded best Station team of the year 2010-2011.
✓ Got highest revenues across all the competition for the 2012- UP election by getting political parties like Samajwadi Party, Congress, BJP, BSP ect.,