Reliance Broadcast Network Ltd.​

Anil Dhirubhai Ambani Group. Cluster Head, Jammu and Kashmir (Joined: May 2006- April 09)

Joined (BIG 92.7 FM), as Station and Sales Head Jammu. Promoted as Cluster Head, J&K in Dec 06.

The Cluster Head is at the helm of cluster revenue through Ad sales and NTR and is responsible for P&L of the Cluster has to take care of the operations, marketing, sales, technical HR and administration in a State.

Notable Achievements

✓ Played a key role in complete roll out of the Project across Jammu and Kashmir within the assigned time period of 6 months.
✓ 132 % Revenue targets achieved for year 2008-2009 for the cluster.
✓ 120 % achievement of the fiscal targets for the year 2007-2008 for the cluster.
✓ Personally servicing the top 5 clients (Airtel, Aircel, Bajaj Allianz, Tata Indicom, SBI) and ensuring regular business form these clients.
✓ 3 NTR done with 125% profit bookings.
✓ Highest Ad sales revenues from General elections across India (Big FM stations)
✓ Highest brand count in India achieved by my sales team in 2007-08 (tire 3 markets)
✓ Positioning of the station at No 1 Position in the Highest SMS received across Big 92.7 FM in India Till date.
✓ Retention of the team is 93% in the fiscal year 2007-08.
✓ Brand presence in the market through Outdoors/In house branding at the alliances and time up with all the local events at the state level which leads to the revenue generation and brand presence.
✓ Drive Station alliances and partnerships in accordance with the alliance strategy i.e. tie-ups and activating alliances.
✓ Localize the brand strategy in adherence with the brand identity and accordingly plan and execute the station’s communication campaign.
✓ Participated in the RJ Marathon held across India entered the Limca Book of awards in August 2008 with the dedicated team of hard workers who love to take risk.
✓ Tie up with Amar Ujala for all the events for Year 2007-08.
✓ Signed the MOU with the J&K Police as there Radio partners.
✓ Signed the MOU with the J&K government as Radio partners.
✓ Signed the MOU with traffic police for FREE branding at all the police booths in Jammu city.
✓ Signed the MOU with Mata Vashino Devi shrine board for broadcasting of Live Aatri from Bhawan.
✓ Launched Kanpur Station.